Find Your First Profitable Product and Send your First Shipment to Amazon

Starting an Amazon Business Can Feel Overwhelming

Many beginners struggle with questions like:

What product should I sell?

How do I know if a product is profitable?

How do I avoid expensive mistake?

Without clear criteria, it's hard to know where to start.

Analyzing margins and competition feels complicated.

One wrong decision can wate hundres of dollars.

The First Product Coaching Program

This is a 90-day coaching program designed for new Canadian Amazon sellers who want hands-on guidance launching their first product.

Instead of trying to learn everything at once we focus on one clear goal:

Helping you find your first profitable product opportunity using retail arbitrage, online arbitrage or wholesale sourcing and sending your first shipment with the Amazon FBA program.

You don't have to figure everything out alone.

You'll receive step-by-step guidance throughout the process so you can move forward with confidence

Your Amazon Selling Transformation

Before the Program

After the Program

You may currently feel:

• Overwhelmed by Amazon Information

• Unsure What products to sell

• Confused about sourcing methods

• Worried about making expensive mistakes

By the end of this program you will have:

• Identified a profitable product opportunity

• Purchased your first inventory

• Prepared and sent your first shipment to Amazon

• Learned the process so you can repeat it.

This program focuses on real progress, not just theory

How the Program Works

1

Product Research

In the first phase, we focus on learning how to identify profitable products that are already selling successfully on Amazon.

You will learn how to:

• Analyze products using Keepa and AZInsight

• Estimate realistic profit margins

• Evaluate demand and competition

• Avoid risky listings

• identify products suitable for retail arbitrage, online arbitrage, or wholesale sourcing.

Goal: Identify a profitable product opportunity

Validation and Purchase

2

Before purchasing inventory, we review the product together to confirm demand, competition, and profitability.

Many students begin with an initial inventory budget between $300 and $1000 while learning the process.

We confirm:

• Demand for the product

• Number of competing sellers

• Relastic profit potential

Goal: Purchase your first product safely and strategically

Shipment to Amazon

3

In the final phase, we prepare your inventory and send your first shipment to Amazon.

You will learn how to:

• Create an FBA Shipment

• Prepare Inventory correctly

• Send products to Amazon fulfillment centers

• Set your initial pricing strategy

Goal: Successfully send your first shipment to Amazon

This program focuses on reselling products that already exist on Amazon through retail arbitrage, online arbitrage, and wholesale sourcing.

You do not need to create your own product or brand to start.

Free Resource: The Amazon Beginner Safe Start Checklist (Canada)

Avoid the most common mistakes new Amazon sellers make.

Before you buy your first product, use this checklist to make sure you're starting your Amazon business the safe way.

You will learn how:

✓ Which sourcing model is best for beginners (arbitrage or wholesale)
✓ The safe way to set up your Amazon seller account
✓ The only tools beginners actually need
✓ The products new sellers should avoid
✓ A simple safety check before buying inventory
✓ What your real first win should look like

What You Receive

Weekly Coaching Sessions

12 weeks of regular one-on-one guidance to keep you on track and answer questions.

Live Product Analysis

Weekly sourcing sessions and real-time feedback on products you're considering for your first shipment.

Step-by-Step Guidance

Clear instructions and checklists for every phase of the process, from research to shipment.

Support Between Sessions

Access to ask questions and get support whenever you need it.

This program provides hands on guidance for reselling products that already exist on Amazon through retail arbitrage, online arbitrage, and wholesale sourcing.

Programs that provide this level of Amazon coaching often cost $3000 to $5000 USD or more.

And the majority of those programs for created by U.S. Sellers for the U.S. marketplace

That means Canadian sellers often struggle with advice that doesn't apply to:

• Amazon.ca

• Canadian suppliers

• Canadian Compliance Restrictions

• Canadian tax and shipping realties

This program was built specifically to help Canadian sellers launch profitable products on Amazon.ca with strategies that actually work in the Canadian market.

Built Specifically For Canadian Amazon Sellers

Program Investment

Total program investment: $1,500 CAD

🌟Pay in full- Best Value

$1,350 CAD one-time payment

Save $150

Payment Plan

Month 1

Month 2

Month 3

$500

$500

$500

🛡️First Shipment Guarantee

Starting an Amazon business can feel intimidating. That's why this program includes a simple guarantee.

I will personally work with you until your first shipment is successfully sent to Amazon. If additional sessions are needed to reach that milestone, we will continue working together until the shipment is completed.

The goal is to make sure you do not get stuck halfway through the process.

Who This Program is For

This program is ideal for:

✓ Beginners who want to launch their first Amazon product

✓ Canadian sellers who want guidance navigating Amazon.ca

✓ People who feel overwhelmed by all the Amazon information online

✓ Sellers who want clear, step-by-step guidance instead of guessing

Not Ready for Private Coaching?

Inside the community you can:

✓ Ask Amazon selling questions
✓ Participate in group weekly sourcing labs
✓ Learn safe sourcing strategies
✓ Connect with other Canadian sellers

You can start by joining the Canada Amazon Sellers Hub.

Frequently asked questions

How long is the program?

The program is 90 days long. You'll have weekly coaching sessions throughout the entire period, with support continuing until your first shipment is successfully sent to Amazon.

What if I don't find a profitable product?

Finding the right product is the focus of Phase 1. We work together to analyze products using proven criteria. If a product doesn't meet our standards, we move on to the next one. The program includes a guarantee that I'll work with you until you find a viable product.

How much inventory should I purchase?

Most students begin with an initial inventory budget between $300 and $1,000 while learning the process. We'll discuss what makes sense for your situation during the program.

Do I need any prior Amazon selling experience?

No. This program is specifically designed for complete beginners. If you've never sold on Amazon before, this is the right program for you.

What if I have questions between coaching sessions?

You'll have access to ask questions in a private chat workspace with voice and video support between sessions. This ensures you don't get stuck waiting for your next scheduled call.

Is this all about Retail or Online Arbitrage?

This program covers both approaches. We'll explore which method makes the most sense for your situation and help you launch your first product using the strategy that fits your goals.

About the Coach

Hi, I'm Pauline C. Johnson, founder of AMZCoach.ca and an Amazon seller specializing in helping Canadian sellers get started on Amazon.ca.

With over 22 years of experience in operations and business systems, I focus on teaching practical, real-world strategies that help new sellers launch safely and avoid common mistakes.

My coaching combines hands-on Amazon selling experience with step-by-step guidance, so beginners can move forward with clarity instead of feeling overwhelmed.

— Pauline C. Johnson

Founder, AMZCoach.ca

Amazon Seller Starter Toolkit Bonus to Help You Start Faster

Included When You Join the Program

To make your launch easier, you will also receive a set of tools designed to help you research products faster, avoid common mistakes, and stay organized while sourcing.

These are the exact resources I share with my private coaching clients.

✔️ My Personal Safe Listing Checklist -Value $197

Learn how to identify listings that are safe to sell on and avoid potential IP complaints.

✔️ Profitable Product Checklist – Value $97

A step-by-step checklist to quickly evaluate whether a product is worth buying.

✔️ Amazon Sourcing Tracker Spreadsheet -Value $147

Stop losing profitable leads by knowing exactly where every product came from.

✔️ Profit & Goal Calculator -Value $97

Know Exactly What to Invest to Hit Your Targets

✔️ Product Research Tool Setup Templates -Value $67

Set them up right once, avoid bad data and costly mistakes

⚡ Total Bonus Value: $752 All included when you join the program.

✔️ Amazon Operations Setup Templates - Value $147

Helpful templates to organize your sourcing, tracking, and product decisions.

What some of my Clients are saying

Ready to Launch Your First Amazon Product?

The next step is to schedule a short introductory call. During this call we will review your Amazon goals, discuss where you are currently stuck, and determine if the program is the right fit for you.

This call will help you understand the process and decide whether this program is the best next step.